Until the beginning of the 2000s, Iran had high-class hotels, often built in the Pahlavi era (like the Homa chain), of good standing but relatively impersonal. The only exception was (and still is) the Abbasi Hotel in Isfahan, established in the 1960s in a former 18th century caravanserai.

The Abbasi Hotel, Isfahan. Photography: ©Patrick Ringgenberg.